As of this morning Google has no less than four Android apps for music, podcasts and video, with more than a few redundancies between them. The most confounding of the lot has to be
YouTube Music, but its existence is more easily understood if you know your recent Internet history. Here's a quick and dirty refresher.
Google Play Music
GPM was launched in late 2011, and was part of the reason behind the Android Market's re-branding as Google Play. Google's app store (now Google Play Apps) was joined by an ebook store (Google Play Books) a video store (Google Play Movies) and GPM, likely an answer to the growing popularity of Spotify.
Like Spotify, GPM users could pay for a premium subscription to stream specific albums and tracks on-demand, or listen for free and endure the occasional ad. Unlike Spotify, GPM users could also upload tracks from their own music collection. In 2016 GPM added podcast support, presumably to lure users (and their listening habits) away from the more popular
Pocket Casts app.
YouTube
Wait a minute, YouTube isn't a music player... It is, however, the key to understanding YouTube Music. Open for uploads in 2005, YouTube predates GPM by 6 years, and during that time it became a popular practice for YouTubers to upload playlists or entire albums (legal or not) as video files, with high quality audio tracks and either a static graphic or simple animation for visuals.
In many markets and demographics YouTube is far more popular as a music platform than Google Play Music. This, along with the added pressure of rights holders angry over pirated music streams, inevitably let to the creation of—you guessed it...
YouTube Music
At Google, everything is supposedly driven by user data; in that context it makes perfect sense to apply their video brand to a music streaming service. But if the goal is to replace GPM (and it should be) Google's still got some work to do. Tracks uploaded to GPM are not yet available on YouTube Music. Even worse, unless you have a paid subscription the YTM stream on your phone will immediately stop the moment your screen goes dark.
Podcasts
Instead of focusing their efforts on a better YTM experience Google has decided instead
to release a standalone podcast app. Again, if the goal is to migrate users away from GPM (and again, it should be) this makes sense. But with the current state of YTM no one is going to stop using GPM anytime soon, so a dedicated podcast app is a bit premature.
And that, in a nutshell, is Google's current music (and podcast) mess, and how I believe it came to be.
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